We have a number of needs for volunteers with professional and specialist expertise to help us for a defined time period on a number of short-term volunteer projects. If you have professional experience and skills, and would like to do pro-bono work for us, read on for more information about current opportunities.

Web Designer for All Girls Allowed’s “Red Sea Project” Website

Estimated Number of Hours commitment required over a 2 month period:

Design and Development: 20-40 hours

Maintenance: 5 hours/week for duration of project

Project Description:

The Red Sea will be a website dedicated to hosting user-submitted videos contributed by people all around the world who are, in their own way, restoring life, value and dignity to girls and mothers in China.  The vision of the project is to unite every global effort for change in this area and to document, celebrate, and further the mission to see Gendercide ended for good.  Motion-media has been a game-changing catalyst for change, and bringing light to individual efforts to combat Gendercide is extremely important.  Through the Red Sea project, we’ll be able to raise awareness and inspire a movement of ordinary people like us to rise up and stand for justice. This website will be the hub for the campaign, allowing viewers to watch individual stories and submit their own.  Think of it as part online film festival, part video gallery, part movement.

There will be some artistic direction, but we want to collaborate with the designer to give as much artistic freedom as possible.  Technical aspects that the website must feature include a submission mechanism where contributions may be viewed by All Girls Allowed before display on the website, a voting mechanism that will allow a user to interact with, nominate, and vote on submissions within categories, and bandwidth capable of hosting many videos.  Videos must be share-able, but no new framework (commenting, discussion boards, etc.) is necessary within the site as we plan on using facebook, twitter, and email to get the word out and keep the discussion going.

Deliverables:

A website with the above requirements, due by March 1^st.

Professional Prerequisites:

Must be able to furnish a resume and examples of previous work.  Experience with websites featuring video a plus. Samples of your work will form the basis of review.

Along with Resume and Samples of work, please send a written proposal detailing how you’d approach the project to valerie@allgirlsallowed.org

Social Media Campaign Project

Minimum commitment required is 40 hours over a 3 month period

Description of the project:

A social media campaign is a focused marketing push toward an organization's goal, whether it's boosting attendance at an event, fundraising for a specific project, or spreading awareness about a program or issue. Using social media platforms can effectively communicate an organization's message to an online audience surrounding a specific issue, event, or purpose.

All Girls Allowed is in need of an experienced social media person who can both plan and implement a campaign.  Once the project is finished, we are particularly interested to see a "how to maintain" or "how to do another campaign" document that will aid future efforts.

The campaign should create community and drive traffic to the All Girls Allowed website with the main goal of increasing donations.

Deliverables:

A 3-month social media campaign that helps an organization achieve a specific goal. At the conclusion of the campaign, the professional will conduct a wrap-up session to determine the campaign's effectiveness, define which techniques were most effective, and offer advice for future campaigns and strategy.

Professional Prerequisites:

Must have:

·  Experience with creative social media campaign development

·  Ability to articulate clear goals of a campaign and develop a strategy to reach them

Would like to have:

·  Ability to provide examples of previously executed campaigns and their results

Project to produce an online marketing plan

This is a project requiring a minimum 40 hour commitment over a 2 month time period.

Description of the project:

All Girls Allowed has tried various sorts of online and print marketing tools and techniques.  We recognize that the volunteer who works on this project will need to work closely with All Girls Allowed's team to ask questions and conduct a marketing audit. Hopefully the various sorts of previous attempts can be evaluated and compared to new technologies and strategies that we have not tried yet, then be put into a plan to continue marketing in 2012.

The purpose of an online marketing plan is to clearly define key objectives, strategies to achieve the objectives and specific tactics within the strategy that will yield a positive growth result. Online marketing may include social media marketing, search engine optimization, display advertising on partner sites, brand integration, email blasts, search engine marketing or message board communication.

Deliverables:

An online marketing plan document outlining:

• Proposed budget (keeping in mind the organization's capital and human capital resource constraints)
• Target audience
• Strategic creative and branding recommendations that address the organization's key marketing objectives
• Recommended media planning of strategic placements, communication messages, creative designs
• Required resources and a timeline of execution
• Quantifiable metrics to evaluate the success of the plan and future campaigns

Professional prerequisites:

Need to have:

·  Experience constructing an online marketing plan

·  Experience executing an online marketing plan or campaign

Would like to have:

·  3-5 years of experience in digital media planning, digital media sales, e-mail marketing, social media campaigning, online marketing or business-to-consumers and/or business-to-business digital marketing

Produce All Girls Allowed's One-pager

This project requires a minimum commitment of 20 hours over 1 month.

Description of the project:

A one-pager communicates concise overview information about an organization, its mission, and/or the programs it runs. This brief document provides key messaging about an organization, its specific initiatives, and its strategic direction to target audiences, stakeholders, or the media.

Though All Girls Allowed has various materials, DVDs, books and brochures, we have not found a good way to fit a clear call to action (and summary of our work) onto one page.  That's why we need your help!

Deliverables:

A one-page, well-crafted, clearly-written document that conveys key background information about an organization (or one of its programs) which can be easily disseminated to external audiences.

Professional Prerequisites:

Need to have:

·  Ability to summarize information

·  Experience developing messaging for an organization

·  Excellent copywriting skills

Would like to have:

·  At least 2 years of experience in marketing, public relations, communications, public relations, journalism or copywriting

·  Experience designing print and/or digital marketing materials

·  Ability to provide previous samples of writing

Market Research Project

This project requires a minimum commitment of 40 hours over a 2 month period

Description of the project:

Market research can help an organization determine the most effective programs to maintain and pursue once it has developed its strategic vision, mission, and aspirations. Market research can consist of interviews with key stakeholders and surveys as well as literature reviews of existing research.

So far All Girls Allowed has done no market research into our main demographic groups.  Who are they, what makes them give, etc..We need help figuring out where to begin searching for this information.

Deliverables:

A market research document consisting of:

• A list of key questions to be answered via market research
• A description of the research methodology
• Interview guides and surveys to be used by the organization for research
• An analysis of market research (including literature review) to support program recommendations

Professional Prerequisites:

Must have:

·  Experience conducting market research

Would like to have:

·  At least 2 years of experience in a relevant strategic field such as management consulting, investment banking, corporate strategy, business development or entrepreneurship

If you are interested in any of these special projects please contact Vicky with your resume.